02 INTRO

08 EDITOR"S LETTER

12 QUOTES
Thought-provoking quotes by renowned writers and artists, hand selected by Aesop

16 AESOPIAN
Cultures and philosophies shared by people in the London, Paris, and Seoul Aesop offices

22 EXPERIENCES
Consistent user experience and hosting at Aesop locations worldwide

36 OPINION: ILSE CRAWFORD
The designer behind Aesop’s first London store talks about the brand’s alternative values

42 SIGNATURE STORES
Key architects and designers behind Aesop’s famous signature stores that boast a distinctive aesthetic and local features

56 ICONIC OBJECTS
Design furniture and lightings found in Aesop spaces and offices

60 THE NEIGHBORHOOD
Fifteen Aesop locations and neighboring retail stores in New York City, Copenhagen, Tokyo, Melbourne, Vancouver, and London

68 OPINION: BARNABÉ FILLION
A perfumer talks about his work with Aesop and its brand DNA
74 ESSENTIALS
Aesop’s lineup that includes healthy formulations for a healthy life and balanced skin

86 SPOTS
Hotels, restaurants, and studios where Aesop items are available

94 THE LIKE-MINDED
Partners who have teamed up with the brand

102 OPINION: NA KIM
Na Kim, art director of the Paris Review, a literary magazine distributed in Aesop stores and on its official website, talks about the timeless value of literature

108 STYLES
Aesop aficionados who prioritize a balanced life

118 EQUILIBRIUM
The value of balance and harmony delivered by those close to the brand

126 BRAND STORY
A growth story that has challenged the norm of the cosmetics industry

132 INTERVIEW: FREDERIC SEILLER, SUZANNE SANTOS
Frederic Seiller, general manager at Aesop Asia and Natura & Co China, and Suzanne Santos, CCO of Aesop, talk about the brand’s beliefs and visions

140 VOICES
Moves that have contributed to local communities and the planet as well as the lives of the brand’s staff

144 FABLES
Ponderings of loyal fans who are enchanted by Aesop’s authenticity and integrity

147 OUTRO