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포지셔닝으로 인생을 바꾸는 전략

포지셔닝으로 인생을 바꾸는 전략

  • 후지하라 가즈히로
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  • 두드림미디어
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  • 2025-08-13 출간
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  • 286페이지
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  • 152 X 225mm
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  • ISBN 9791194223863
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출판사서평

‘내 인생의 오너’가 되는 첫걸음,
‘자리 잡기’에 있다

이 책은, 자신의 진지를 결정하기 위한 ‘자리 잡기’를 어떻게 해야 할지를 알려주고, 독자 스스로가 ‘내 인생의 주인공’이 되도록 도와줄 것이다.

먼저, CHAPTER 1에서는 지금 우리가 살아가고 있는 사회의 문제점을 밝혀낸다. 우리가 자신의 인생의 주인공으로 살아가는 데 이 사회의 구조가 어떻게 방해하고 있는지를 알아본다. 이 구조에서 벗어나지 못하면 우리는 스스로 자기 인생의 오너가 될 수 없다.
CHAPTER 2는 ‘자리 잡기’ 기본 편이다. 승산이 있는 장소를 찾아, 자신만의 진지를 구축하는 방법을 소개한다. 자신에게 에너지가 흘러들어올 수 있는 장소를 찾고, 스킬과 커리어를 조합해서 그 진지를 견고하게 다진다.
CHAPTER 3에서 ‘자리 잡기’ 응용 편으로, 저자가 실제로 실행했던 것들을 구체적인 사례와 함께 소개한다.
CHAPTER 4에서는 자신의 ‘그릇’을 키우는 방법에 대해 다룬다. 인간의 그릇은 다이아몬드와 같은 모양을 하고 있으며, 인생의 전반부에는 바닥 면적을 넓히고, 후반부에는 높이와 깊이를 만들어간다.
CHAPTER 5는 지금까지 제 책에서 다루지 않았던 ‘운을 아군으로 만드는 방법’에 대해 이야기한다. 앞으로 다가올 AI 로봇 사회는 시스템이 인간의 삶의 방식을 기계적으로 결정하는 세상이다. 그렇기에 우연한 만남과 같은 ‘인간에게만 일어나는 일’이 오히려 큰 효과를 발휘할 수 있다. 이것을 기르는 방법을 저자의 경험을 통해 이야기한다.
CHAPTER 6에서는 50세부터의 삶의 방식을 제안한다. 이 시기에 무엇을 익히고 어떤 능력을 갈고닦는지에 따라 60세 혹은 65세 이후의 인생이 달라진다. 늦어도 55세까지는 모드를 전환하지 않으면 위험하다.
CHAPTER 7에서는 60세 이후의 경제적 상황에 관해서 이야기하며 이것에 대한 구체적인 대책을 설명한다.

앞으로 올 시대는 기존의 상식이 전혀 통하지 않는 시대다. 앞이 잘 보이지 않고 미래가 불투명한 상황 속에서 제대로 ‘자리 잡기’를 한 사람만이 살아남아 ‘내 인생의 주인공’이 될 수 있다. 이 책을 통해 불투명한 미래를 제대로 준비해보자.


√ 감수자의 말

이 책은 단순한 인생론을 담은 책이 아닙니다. 자기답게 살아가기 위한 현실적 전략서이며, 지금 당신이 서 있는 ‘자리’를 어떻게 인식하고, 앞으로 어디에 깃발을 꽂을 것인지에 대한 본질적 물음을 던집니다.
이 책은, 내 자리와 방향을 찾지 못한 사람에게는 나침반이 되고, 직장에만 의지해온 사람에게는 긴장감을 주며, 인생 후반을 새롭게 설계하고 싶은 사람에게는 구체적인 방법을 줍니다. 지금 당신이 어디에 있든 어떤 나이에 있든, 당신만의 자리를 새로 설정할 수 있습니다. 인생을 정답이 아니라 납득해(納得解)로 살아가는 방법. 그 정제된 메시지가 이 책 안에 응축되어 있습니다.

서승범

목차

감수자의 말 인생은 자리를 잘 잡은 사람이 이긴다·················································4
프롤로그 재능보다 더 중요한 것은 어떤 장소를 선택할까?·······································8

CHAPTER 1. 자신만의 인생을 살아갈 수 없는 나라
일본이라는 자동차·················································································21
자율주행 모드를 해제하자·······································································25
직소퍼즐형에서 레고형으로·····································································28
스마트폰, 커닝도 대환영·········································································31
일하는 사람은 두 부류로 나뉜다································································34
일자리를 잃는 사람들·············································································36
일의 가치는 ‘○○’에 의해 결정된다···························································39
‘사내 자영업자’를 목표로 삼자··································································42
1만 시간으로 프로가 될 수 있다································································44
우리는 이미 프로가 되어 있다···································································47
기업의 승자와 패자는 1998년에 갈렸다······················································50
우리가 그만둬야 할 5가지········································································52

CHAPTER 2. 승산이 있는 장소를 찾아 진지를 구축한다
에너지를 얻을 수 있는 일과 에너지를 빼앗기는 일·········································57
일하면서 절대 해서는 안 되는 것·······························································59
좋은 회사, 나쁜 회사를 구별하는 3가지 포인트·············································61
JPH로 인해 자신을 망쳐서는 안 된다·························································64
모든 조직은 점점 무능해진다····································································67
개인 X 조직·························································································69
고안하는 측, 정보를 제공하는 측에 선다······················································72
희소성 있는 정보를 창출하려면?·······························································75
동료가 즐거워할 만한 장소를 찾는다··························································78
의식적으로 환경을 바꾼다·······································································82
예술적인 생활 방식················································································85
‘정답’이 없는 사회에서 살아가기 위해서는?·················································88
나라(奈良)에서 하이엔드 빙수 기계가 탄생한 이유···········································91
‘커리어의 대삼각형’을 만들다···································································94
세 번째 발은 크게 내딛자········································································99
반드시 승리하는 프레젠테이션 기술························································· 104
회사를 상대로 협상력을 갖추기 위해서····················································· 109

CHAPTER 3. 나는 이렇게 ‘자리 잡기’를 해왔다
22세, 재학 중 직장인이 되다·································································· 113
앞으로의 시대는 ‘역발상’이 통한다·························································· 117
30세, 갑작스럽게 찾아온 병으로 인생이 180도 바뀌다································· 119
33세, 열정적으로 책을 읽기 시작하다······················································· 122
37세, 파리로 향하다············································································ 125
40세, ‘자영업자’라는 길을 선택하다 ························································ 127
47세, 중학교 교장에 취임하다································································ 131
52세, 단숨에 새로운 가능성이 펼쳐지다···················································· 134
61세, 아내, 자녀와 떨어져 이주하다························································ 138
성공은 이동 거리와 비례한다·································································· 140
65세, ‘조례만 하는 학교’를 개교하다························································ 143
독특한 3가지 원칙··············································································· 147
앞으로 다가올 70대를 위해 후지산 가와구치호에서 ‘자리 잡기’를 계획하다········ 151

CHAPTER 4. 인간의 그릇을 키우려면?
인생의 에너지 곡선·············································································· 159
상대를 끌어당기는 요소는 ‘골짜기’와 ‘전환점’············································ 163
신용 있는 사람의 10가지 조건································································ 165
인간의 그릇은 다이아몬드!?··································································· 167
호리에 다카후미 씨의 사례 ···································································· 170
니시노 아키히로 씨의 사례···································································· 173
필요한 것은 ‘뜻’, ‘철학’, ‘미의식’······························································ 175
60세 이후에는 젊은 사람들의 도전에 투자하자··········································· 178
정보 편집력을 높이는 2가지 요소···························································· 181
사고 정지 상태에 빠지지 않기 위해·························································· 184

CHAPTER 5. 운을 내 편으로 만들기 위해서는?
행동은 신속하게, 그리고 무수히 많이······················································· 189
상대를 웃게 만드는 사람에게 행운의 여신은 미소 짓는다······························ 191
자신의 실패담을 이야기하면, 긍정적인 에너지를 얻을 수 있다························ 194
유머와 위트를 키우자··········································································· 199
뇌가 연결되는 장소를 만든다·································································· 201
나에게 일어난 기적·············································································· 204
‘세상 수업’ 성립 배경에 얽힌 인연························································ 205
첫눈에 반한 그림············································································· 206
100만 가구 중 한 집········································································· 207
천연기념물을 기르다········································································ 209
뜻밖의 장소에서 후배와 재회······························································ 210
왜 운을 끌어당길 수 있을까?···································································· 212
나에게 일어난 기적 같은 만남································································· 214
사다 마사시 씨················································································ 214
구마 겐고 씨··················································································· 217
하루나 아이 씨················································································ 220
에조에 히로마사 씨·········································································· 223
히라바야시 요시히토 씨····································································· 225
10가지 기적을 적어보자······································································· 230

CHAPTER 6. 50세부터 시작하는 ‘정년 없는 삶’
포장마차를 시작해보자········································································· 233
인생은 특별한 마라톤··········································································· 235
온라인 개인 학원을 설립한다·································································· 238
내가 주목하는 5 + 3 분야······································································ 241
시간을 사용하는 방식을 바꾼다······························································· 243
돈을 쓰는 방식을 바꾼다······································································· 245
프로를 구매하기·············································································· 247
아바타를 구매하기··········································································· 248
커뮤니티를 구매하기········································································ 249
자신을 헐값에 팔아본다······································································· 252
자신을 해방한다·················································································· 255
내 안의 ‘광기’를 키워보자····································································· 258

CHAPTER 7. 60세 이후의 ‘진정한’ 돈 이야기
‘노후 2,000만 엔 문제’의 진실······························································ 263
60세 이후의 인생을 유형별로 분류하면…················································· 264
지출 - 얼마가 있어야 생활할 수 있을까?·················································· 267
수입 - 연금 수입은 얼마나 될까?··························································· 271
수입과 지출 관리················································································ 273
적자를 없애거나 줄이기····································································· 273
60세까지 수익을 창출하는 자산 마련하기·············································· 274
예기치 못한 지출을 미리 상정해 대비하기·············································· 274
자신에 관한 교육비를 늘리기······························································ 276
외주(위탁)를 적극적으로 활용하기························································· 277
리버스 모기지 활용하기····································································· 277
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